Meanwhile, a national populist movement built largely around a working- and lower-middle-class reaction to this ideology is coalescing. Kingsnorth argued that "Left-modernism is now the outlook of the professional managerial classes, the top 10% or so of society, and-not coincidentally-the beneficiary class of globalisation. Later that year, Conor Friedersdorf in The Atlantic featured an UnHerd piece by Paul Kingsnorth as "Provocation of the Week". In February 2022, the New Statesman and The Times reported on an UnHerd piece by another Guardian journalist, Hadley Freeman, in which she suggested her paper was allowing itself to be bullied over transgender issues. Reporting the incident, the Financial Times noted that three days later the White House expressed "deep concerns" about the WHO investigation. In 2021, an UnHerd piece criticising the World Health Organization (WHO) for dismissing the COVID-19 lab leak theory in its investigation was marked by Facebook with a "false information" tag Facebook apologised after UnHerd objected. Headlined 'Why I had to Leave The Guardian', the piece was subtitled: 'If you were bullied by 338 colleagues, what would you do?'" In 2020, Ian Burrell, writing in the i, noted that UnHerd pieces can run to 2,000 words in length, presenting multiple sides of an argument and pursuing an "approach to digital journalism is counter to the notion that only extreme views can generate traffic" he compared the website to Tortoise Media, another "slower-paced news experiment that defies the catch-all notion of the media." Later that year, in a piece on the media's lack of diversity, Burrell noted Guardian journalist Suzanne Moore's claim on UnHerd that she had been "forced out of The Guardian for challenging its consensus on feminism and transgender rights. When the site was launched in July 2017, Simon Childs in Vice was critical of the underlying premise, saying: "The social media news cycle can be a jading stream of ill-informed narcissists, but it's refreshing to be reminded that at least it offers a more diverse outlook than Tim Montgomerie funded by an oligarch publishing the kind of people who are generally 'unheard' because people edge away from them at parties." Jasper Jackson writing for the New Statesman was also skeptical of UnHerd 's promotion of slow journalism, saying "the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous." In January 2023, former Politico and The Atlantic writer Tom McTague was hired as UnHerd 's political editor. As of November 2022, it offers readers a limited number of articles for free. In May 2020, the site said that it intended to switch to a subscription model later that year. In 2017, New Statesman reported that the site intended to introduce paid services. The website initially existed without a paywall, as it is funded by an endowment from British investor Paul Marshall. The channel posts interviews conducted by Sayers. In March 2020, UnHerd launched a YouTube channel named LockdownTV, taking its name from the lockdowns implemented around the same time period. Its columnists include Giles Fraser, Justin Webb, Carl Miller, Ed West, Tanya Gold, John Gray, James Bloodworth, Matthew Goodwin, Maurice Glasman, Julie Bindel, Meghan Murphy, Michael Tracey, Douglas Murray, Paul Embery, Kathleen Stock and Ian Birrell. As of October 2022, the website lists 23 staff. Freddie Sayers joined the magazine in 2019 as executive editor, having previously been editor-in-chief of YouGov and founder of the British news and current affairs website Politics Home. Following Montgomerie's departure in September 2018, journalist Sally Chatterton, who previously wrote for The Daily Telegraph and The Independent, took over as editor. UnHerd was founded in 2017 by conservative British political activist Tim Montgomerie, who also acted as editor. UnHerd is a British news and opinion website founded in July 2017.
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