![]() As a result, it’s always operated at the smaller end of ad budgets compared to some of its contemporaries. Neither AR nor e-commerce address the endemic issues with the app’s ads business: Snapchat is more mobile messaging app than a short-form content one. If the platform can start to take a share of the wallet from that, that’s exciting.”Įxciting as that may be for improving Snap’s prospects, it won’t have a material impact on them. Its vision is very much to continue to focus on AR. “E-commerce is the biggest market, and I think Snap is having conversions with advertisers around that. “Logic says that in a year or two, Snapchat will have a stickier platform, a broader demographic, and it will be larger so it’ll be very well positioned,” said Nat Poulter, co-CEO of social publisher Jungle Creations. Snap’s management team acknowledged that AR will be a focus area going forward in its Q2 2022 Investor Letter, as the company wrote it sees “a massive opportunity for AR-driven product innovation in e-commerce.” But Snapchat has paved its own course in terms of products.” “Most other platforms win by copying what’s doing better elsewhere, onto their own platforms. “It is the unsung hero of innovation, especially through AR,” said Christina Miller, head of social at digital agency VMLYR. ![]() Early signs suggest that Snap’s CEO Evan Spiegel will try and ride out the storm and double down on its augmented reality capability as a differentiator. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |